Picture a settings page with two forms. One lets you change your own name. The other lets you rename your team. Both forms have a field labelled "Name", so the English text is identical, and it's tempting to reuse the same string for both.
In Chinese, those two labels need different words. A person's name is 名字 (míngzì). The name of a team, a product or any other thing is 名称 (míngchēng). Use 名字 for the team and it reads wrong to every Chinese user who sees it.
Whether your translator can fix that depends on decisions you made long before they saw the text. This chapter covers those decisions: where your translated text lives, how your code asks for it, and how you hand it over to translators and get it back again.